The University of Tampa
Why UTampa?
I am incredibly grateful to be graduating in May 2025 with a Bachelor’s in Marketing from the Sykes College of Business at the University of Tampa. My passion for marketing began in high school, where a few courses confirmed it was the career path I wanted to pursue. The University of Tampa stood out to me for its unmatched combination of beauty, history, and academic excellence. The campus, with its stunning architecture and rich city history, provides the perfect environment for learning.
What truly sets UTampa apart is the impressive reputation of the Sykes College of Business. The hands-on, application-focused coursework in the marketing program has equipped me with essential skills and real-world experience, preparing me to excel in my career.
Ranked #14
Regional Universities South
Assessed across 17 quality metrics, including graduation and retention rates, faculty excellence, student-to-faculty ratio, and low post-graduation student debt levels.
Sykes College
Accredited by the Association to Advance Collegiate Schools of Business, a prestigious accreditation awarded to top business schools for meeting high standards in teaching, curriculum, and student outcomes.
2025 Best Colleges
Named one of the nation’s best institutions for undergraduate education in The Princeton Review’s “2025 Best Colleges” rankings. Recognized for its outstanding academics and vibrant campus life.
Relevant Coursework
Marketing Research
Provided an understanding of the research process, enabling me to identify marketing information needs and translate them into actionable insights. I developed skills in primary and secondary research, data analysis using Qualtrics and SPSS, and interpreting statistics to guide marketing strategies. Preparing and presenting research reports also enhanced my ability to communicate data-driven recommendations effectively, equipping me to contribute to informed marketing decisions.
Digital Marketing
Provided both theoretical knowledge and practical experience with digital marketing channels, including Owned, Paid, and Earned Media. I gained skills in creating a portfolio website using WordPress, earning HubSpot and Google Analytics certifications, and analyzing KPIs to measure campaign success. Emphasizing ethical decision-making, the course prepared me to navigate digital platforms, interpret analytics, and implement data-driven strategies.
Buyer Behavior
By exploring concepts like personality, perception, and cultural and group influences, I gained valuable insights into the factors that drive consumer behavior. This course emphasized applying these behavioral science principles to develop stronger customer relationships and more effective marketing strategies. These skills are crucial for crafting targeted, customer-centric digital marketing campaigns that resonate with diverse audiences and drive meaningful engagement.
Professional Selling & Sales Management
Enhanced my understanding of the personal selling process and the importance of customer-oriented, ethical partnerships. Through simulations and corporate guest insights, I gained experience in identifying customer needs, developing a relationship-focused sales philosophy, and crafting tailored solutions. It also enhanced my communication skills, equipping me to create value-driven strategies that align marketing and sales goals.