The Cognitive Dissonance of a College Marketer: My Takeaways from “Buy Now: The Shopping Conspiracy”

Curated, Uncategorized / By / / 3 minutes of reading

Last weekend, I stumbled upon the Netflix documentary “Buy Now: The Shopping Conspiracy,” and let me just say… mind. blown. As someone who’s been immersed in marketing classes and internships, I thought I understood the industry pretty well. But wow, this documentary opened my eyes to the sheer magnitude of consumerism and its devastating environmental […]

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Gen Z is Reshaping Social Media Marketing: Alo Yoga’s Influencer Strategy

Original / By / / 2 minutes of reading

Gen Z is transforming how brands approach social media, favoring authenticity, inclusivity, and experiences over traditional advertising. Alo Yoga has positioned itself as a leading example by tapping into this demographic’s preferences. With a strategy anchored in digital-first branding and influencer partnerships, the company exemplifies how to connect with a socially savvy generation. Alo Yoga’s

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